Tuesday, May 26, 2009

T20 waning? Time for customer service!

Advance ticket sales for this year's T20 have been sluggish, yesterday Lords' was around half-full for their first match of the year. Not a bad crowd but when you consider it was the Middlesex-Surrey local derby on a hot sunny bank holiday Monday it seems the crowd was a bit disappointing. Not that the ground made things any easier as the ridiculous mess with tickets as recounted in the Cricinfo article.

Customer service at so many cricket grounds is ridiculously bad. Obviously the clubs have not quite cottoned on to the fact that these customers want to give the club money. Therefore why try and piss them off as much as you can? In these tough economic times money is getting tighter and people want value for money and to be treated with respect. Cricket needs to tighten up it's customer care and service especially with attracting new fans. Someone coming to a T20 game for their first ever cricket match and who is messed about might never come again. And of course he/she will tell far more people about why he/she won't be coming again than a happy fan will tell people why they are!

There apparently were problems getting into the ground for the ODI between England and the Windies at Edgbaston today (according to TMS, though some said they got in fine). Volume appears to be a problem for Warwickshire. When there are county championship games and the volume of fans is slightly lower i find there are no problems with getting into the ground and the gate staff are friendly and polite.

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