Thursday, April 16, 2009
IPL games to add more adverts
IPL games will become 15 minutes longer after the introduction of a "time out" after 10 overs to allow for tactical discussion. Of course in reality it means more TV adverts can be shoved in. So it has begun, the attempt to extract the maximum possible money out of T20. If they are not careful they will end up with something as unwatchable as American Football which is basically advertising occaisionally punctuated by men in armour hitting each other.